[S T A Y - F R E S H ] TR-18

Our Summer Capsule collection "Stay Fresh" has been inspired by the history of Hip Hop fashion and how the New Era perceive this trend in Milano.  

Designed and Fabric sourced in Italy.

We have chosen to work very closely with key influencers in the city, it was observed that a lot of trends from the 80’s and 90’s have been recycled back into 2018. Including the use of wearing Durag head scarves and Cazal glasses. Two core products that the most dapper of their generation would wear.

Stay Fresh has been designed for the freshest gents that are more than happy to make a statement with a heavy use of bold oranges, deep reds and distinctive illustrations. We aim for this collection to make our customers feel extremely confident and FRESH with a combination of lifestyle and made to order clothing and accessories.